Cedric Lecordroch, Senior Brand Marketing and Communications Manager
With 15 years of international brands development, Cedric Le Cordroch is a senior marketing manager with a refreshing approach. Cedric got a solid background in management, strategy, operational, content, sports marketing, communications, digital, E-commerce, PR, and Sales. Cedric Lecordroch's experience is strong in the outdoor industry where he has been supporting the sales for brands such as APO, White Doctor, Colour wear and Nike Vision. Mr Lecordroch has been reinforcing his B2B knowledge in the automotive aftermarket industry with a french brand called CLAS. Cedric loves to activate a brand and he is very interested in innovative ways to support a company and its product.
Cedric Le cordroch, le cordroch, Lecordroch, Lecordroch.com, Management, Communications, Communication, Marketing, Events, B2B, B2C, Activation, Media, Press relations, Sports, Advertising, Content, Inbound Marketing, Tradehows, E-commerce, Digital, Social, Emailing, Automation, Strategies, Trade, Merchandising, POP, Visual, Creative, Applications, Budget, Catalogue, Sponsoring, Partnerships, Sport, Contents
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Key strengths

20 years of brand development

 

B2C and B2B dual cap

 

360° vision of a brand

 

Managerial, strategic and operational

 

Budget and cashflow management

 

Outdoor sports specialist

Strategic

Brand directions and positioning

 

Out of the box ideas

 

Collaborations and cross promotion set-up with Vans, Monster Energy, Electric optics…

 

Market research and product positioning

 

Implement brand strategies locally

Digital

E-business projects management including direct sales, B2B orders and market places

 

E-marketing, inbound marketing and data automation

 

Content creation and outreach including stories, games, photos and videos

 

Social medias

 

Emailing

Brand activations

on’ sites

 

Sponsorships and partnerships

 

Rise consumer engagement

 

Digital

Public Relations

Product launches

 

   PR agencies management

 

Press releases

 

Media days

 

Key influencers engagement

Communications

Visual language and brand identity

 

Internal and external

 

Catalogs, brand books and presentations

 

Advertising campaigns

 

Packaging, POP and display

Sports marketing

Contract negociations and follow up

 

Ambassador and local hero programs

 

Operations, activations and contents

 

Athletes managed including Olympic golden medalist Sage Kotsenburg

APO game apps + Pringles crisp promotion

Key brand and ski resort partnerships

 

1/2 million downloads in 6 months

 

Mobile application award of the year at ISPO 2014

 

On’ pack pan euro promotion on 25 million cans

 

28 countries including 50’000 pop and products to win in grocery stores

Sales

Key retailers and export background

 

Product pricing policies

 

 Product range formations

 

In’ store animations

Trade marketing

Sales rep, distributor and key retailer presentations and formations

 

CRM management

 

In’ store program

 

Tradeshow projects management

 

Key resellers support