Cedric Lecordroch, Senior Brand Marketing and Communications Manager
With 15 years of international brands development, Cedric Le Cordroch is a senior marketing manager with a refreshing approach. Cedric got a solid background in management, strategy, operational, content, sports marketing, communications, digital, E-commerce, PR, and Sales. Cedric Lecordroch's experience is strong in the outdoor industry where he has been supporting the sales for brands such as APO, White Doctor, Colour wear and Nike Vision. Mr Lecordroch has been reinforcing his B2B knowledge in the automotive aftermarket industry with a french brand called CLAS. Cedric loves to activate a brand and he is very interested in innovative ways to support a company and its product.
Cedric Le cordroch, le cordroch, Lecordroch, Lecordroch.com, Management, Communications, Communication, Marketing, Events, B2B, B2C, Activation, Media, Press relations, Sports, Advertising, Content, Inbound Marketing, Tradehows, E-commerce, Digital, Social, Emailing, Automation, Strategies, Trade, Merchandising, POP, Visual, Creative, Applications, Budget, Catalogue, Sponsoring, Partnerships, Sport, Contents
14869
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-14869,ajax_fade,page_not_loaded,,vertical_menu_enabled, vertical_menu_transparency vertical_menu_transparency_on,qode-title-hidden,side_area_uncovered_from_content,qode-theme-ver-16.4,qode-theme-bridge,disabled_footer_top,disabled_footer_bottom,wpb-js-composer js-comp-ver-5.4.7,vc_responsive
a Marketing Manager with a refreshing approach
with a strong background in Digital, Strategy, Management, Operational, Content, Sports Marketing, Communications, E-commerce, PR, and Sales.
SEE MORE20 years of brand development
including outdoor sport brands APO, White Doctor, Colour wear, Nike Vision and also CLAS which is in the automotive aftermarket industry.
SEE MORECommunication, content and activation specialist
and also very interested in new and innovative ways to support the business and its product.
SEE MORE
/ 3 / 3
15 years of brand development
B2C and B2B dual cap
360° vision of a brand
Managerial, strategic and operational
Budget and cashflow management
Outdoor sports specialist
Brand directions and positioning
Out of the box ideas
Collaborations and cross promotion set-up with Vans, Monster Energy, Electric optics…
Market research and product positioning
Implement brand strategies locally
E-business projects management including direct sales, B2B orders and market places
E-marketing, inbound marketing and data automation
Content creation and outreach including stories, games, photos and videos
Social medias
Emailing
on’ sites
Sponsorships and partnerships
Rise consumer engagement
Digital
Product launches
PR agencies management
Press releases
Media days
Key influencers engagement
Visual language and brand identity
Internal and external
Catalogs, brand books and presentations
Advertising campaigns
Packaging, POP and display
Contract negociations and follow up
Ambassador and local hero programs
Operations, activations and contents
Athletes managed such as Olympic golden medalist Sage Kotsenburg and Sammy Carlson
APO game apps + Pringles crisp promotion
Key brand and ski resort partnerships
1/2 million downloads in 6 months
Mobile application award of the year at ISPO 2014
On’ pack pan euro promotion on 25 million cans
28 countries including 50’000 pop and products to win in grocery stores
Key retailers and export background
Product pricing policies
Product range formations
In’ store animations
Sales rep, distributor and key retailer presentations and formations
CRM management
In’ store program
Tradeshow projects management
Key resellers support
